DELIVERABLE 04
An email flow that recovers the sale
The 3 emails that do most of the work — welcome the lead, win back the cart, drive the launch. Written, designed, and ready to drop into Klaviyo.
Lumora is a concept brand I built end to end to show the full package — brand kit, landing page, premium product page, email flow, ad creative, social content, and tracking — the way a real ~14-day launch comes together.
Produced on an AI pipeline (Veo, per our video workflow), captioned for muted autoplay and graded to the brand. The same film service that ships inside the package.
Logo lockup, a calm warm palette, type scale, and button styles — so every asset that follows looks like one brand, not five freelancers.
Single-focus, objection-first, and structured for A/B testing. Every section has a conversion job.
Every conversion lever a serious DTC brand expects — the difference between a $200 page and a $1,500 one.
The 3 emails that do most of the work — welcome the lead, win back the cart, drive the launch. Written, designed, and ready to drop into Klaviyo.
Multiple angles and formats so the client can run feed, story, and UGC-style ads from day one — not wait on a separate creative hire.
Numbers are illustrative — but the setup is real: every key action is wired to fire, with a UTM naming guide so the client can read which ad, email, or post actually drove the sale.
One accountable point of contact for the whole launch — priced by how much you need.
Add-ons available: extra product page ($500–1,200) · extra email flow ($350–900) · extra ad pack ($400–1,000) · ongoing CRO ($750–2,500/mo).
Tell me your product and your launch date. I'll come back with the right tier and a realistic timeline — one point of contact, the whole launch handled.
Or browse the full portfolio for more work.
A launch grid for the first two weeks
On-brand posts and story frames — product, proof, lifestyle, and the launch offer — so the feed looks intentional from post one.