← Back to portfolio COMPLETE LAUNCH PACKAGE · CASE STUDY
Local Business Launch

One clinic. Every asset to fill the calendar.

Lumière is a concept med-spa I built end to end to show the full launch — brand, a booking-focused website, the funnel, reminder + win-back messaging, local ads, social, and a reviews-and-tracking setup — the way a real ~16-day launch comes together.

Brand + 7 asset typesScope
16 daysKickoff → launch-ready
Local services / med-spaCategory
One point of contactNot five freelancers
🎨Brand kitLogo · palette · type 🖥️WebsiteBuilt to book 📅Booking funnelConsult flow ✉️Reminders + SMSConfirm · remind · rebook 📣Local ad setMeta · IG · Google 📱Social contentLaunch grid ⭐Reviews + trackingGoogle · bookings 💼Package + pricing3 tiers
DELIVERABLE 01

A brand mini-kit the whole launch is built on

Logo lockup, a calm gold palette, type scale, and button styles — so the website, emails, and ads all feel like one clinic, not five freelancers.

Logo & wordmark

Medical aesthetics · Confidence, restored

Color palette

#B08948
#CDA766
#5A6B5A
#F1EAD9
#181512

Typography

Aa
Display — elegant serif, calm and confident
Body copy stays warm and readable at 15–17px, generous line-height, never clinical or cold. The voice is reassuring-premium.

Buttons & UI

Book consult Call now Secondary
14px radius, soft brand shadow, one accent color used consistently across page, email, and ad.
DELIVERABLE 02

A website built to book consults

lumiere-aesthetics.com
Lumière website

Calm, premium, and built around one action: book a consult. Every section earns trust and removes a reason to hesitate.

  • ✓ Trust bar, real "why us," and licensed-clinician credibility
  • ✓ Clear service menu with honest, no-pressure framing
  • ✓ Verified-client reviews placed right before the CTA
  • ✓ Sticky "Book consult" + click-to-call on mobile
  • ✓ Fast, mobile-first, and local-SEO structured
▶ Open the live website
DELIVERABLE 03

A booking funnel that turns interest into appointments

lumiere-aesthetics.com/book
Lumière booking and reviews

The difference between a pretty site and a booked calendar — a frictionless path from "curious" to "confirmed," with the proof and reassurance right where doubt creeps in.

  • ✓ Service menu → free-consult offer → simple time-slot booking
  • ✓ Verified reviews + before/after framing near the CTA
  • ✓ "No pressure, honest plan" copy that lowers anxiety
  • ✓ Calendar integration + instant confirmation + reminders
  • ✓ Click-to-call and WhatsApp for the not-ready-to-book
▶ See the live booking page
DELIVERABLE 04

Reminders and follow-ups that protect the calendar

The 3 messages that cut no-shows and bring clients back — confirm the booking, remind by SMS, win back the lapsed. Email + SMS, ready for the booking tool.

DELIVERABLE 05

An ad creative set ready to test

Multiple angles and formats so the client can run feed, story, and UGC-style ads from day one — not wait on a separate creative hire.

Meta · Feed 1:1 Lumière feed ad creative
IG · Story 9:16 Lumière story ad creative
Google · Local Lumière UGC ad creative
DELIVERABLE 06

A launch grid for the first two weeks

On-brand posts and story frames — product, proof, lifestyle, and the launch offer — so the feed looks intentional from post one.

DELIVERABLE 07

Reviews & tracking, so the calendar stays full

Growth dashboard · GA4 + Google Business

6.1%Visit → booking
$240Avg. first visit
4.9★Google rating
7%No-show rate
book_consultGA4 · GBP
call_clickGA4 · GBP
form_submitGA4 · GBP
review_leftGA4 · GBP

Numbers are illustrative — but the setup is real: bookings, calls, and form-fills all wired to fire, plus a Google Business Profile tuned for local search and a steady flow of new reviews.

  • ✓ GA4 + call/booking tracking installed and QA'd
  • ✓ Google Business Profile optimized for local search
  • ✓ Automated review requests after each visit
  • ✓ A simple monthly bookings & reviews report
The package

Three ways to launch

One accountable point of contact for the whole launch — priced by how much you need.

Starter Launch
$900–1,800
One location, one service menu. A site that books.
  • ✓ Strategy kickoff + launch map
  • ✓ Brand kit (lite)
  • ✓ Website that books (up to 6 sections)
  • ✓ Booking integration + GA4
  • ✓ 3-message confirm + reminder sequence
  • ✓ 4 local ads + 5 social posts
Start here
MOST POPULAR
Growth Launch
$2,200–3,500
Clinics & local services running local ads.
  • ✓ Everything in Starter, plus:
  • ✓ Full booking funnel + reviews system
  • ✓ Google Business Profile optimization
  • ✓ 5-message reminder + win-back flow (email + SMS)
  • ✓ 8 local ads + 2 video concepts
  • ✓ 8 social posts · GA4 + call tracking
  • ✓ 2 revision rounds · 7-day support
Choose Growth
Growth System
$4,000–6,000
A complete local-growth system that compounds.
  • ✓ Everything in Growth, plus:
  • ✓ Local-SEO + content plan
  • ✓ Multi-service / multi-location page system
  • ✓ Loyalty / referral flow
  • ✓ 6–7 message flow · 12–16 local ads
  • ✓ 4 short video ads · 10–15 social assets
  • ✓ Full tracking + 14-day support
Go full system

Add-ons available: extra service/location page ($300–800) · extra email/SMS flow ($350–900) · extra ad pack ($400–1,000) · ongoing local marketing ($600–2,000/mo).

How it runs

From kickoff to launch in ~2 weeks

1
KickoffIntake, offer audit, asset gathering. One decision-maker.
2
StrategyOffer map, wireframes, messaging direction approved.
3
DesignWebsite + booking funnel designed and reviewed.
4
AssetsEmail, ads, and social produced on the brand kit.
5
LaunchBuild, tracking QA, handoff checklist, support window.

Want this for your business?

Tell me about your clinic or service and your goals. I'll come back with the right tier and a realistic timeline — one point of contact, the whole launch handled.

Start a project →
Or browse the full portfolio for more work.
📦 Portfolio case study — complete launch package · concept demo, placeholder data