← Back to portfolio COMPLETE LAUNCH PACKAGE · CASE STUDY
B2C SaaS Launch

One app. Every asset it needs to launch.

Aurora is a concept SaaS I built end to end to show the full launch — brand system, marketing site, in-app dashboard UI, lifecycle emails, paid-ad creative, social content, and product analytics — the way a real ~18-day launch comes together.

Brand system + 7 asset typesScope
18 daysKickoff → launch-ready
B2C SaaS / mobileCategory
One point of contactNot five freelancers
🎨Brand systemLogo · palette · type 🖥️Marketing siteConversion-built 📊Product UIIn-app dashboard ✉️Lifecycle emailOnboard · trial · win-back 📣Paid ad setFeed · story · app-install 📱Social contentLaunch grid 📈Product analyticsActivation · MRR · churn 💼Package + pricing3 tiers
DELIVERABLE 01

A brand mini-kit the whole launch is built on

Logo lockup, a calm indigo palette, type scale, and button styles — so every screen, email, and ad looks like one product, not five freelancers.

Logo & wordmark

Sleep, decoded

Color palette

#6D5CF5
#9B8CFF
#1FB6A6
#ECEEFC
#181512

Typography

Aa
Display — tight, confident, −1.5 tracking
Body copy stays clean and readable at 15–17px, generous line-height, never shouty. The voice is calm-confident.

Buttons & UI

Start free Get the app Secondary
14px radius, soft brand shadow, one accent color used consistently across page, email, and ad.
DELIVERABLE 02

A marketing site built to drive installs

aurora.app
Aurora marketing site

Single-focus and structured for A/B testing — built to turn paid + organic traffic into free signups. Every section has a conversion job.

  • ✓ 5-second above-the-fold: outcome headline, proof, one CTA
  • ✓ Problem → how-it-works → proof → pricing → FAQ flow
  • ✓ App-store badges, social proof, and a sticky "Start free"
  • ✓ Email capture for the not-yet-ready, with success state
  • ✓ Mobile-first, fast-loading, install-pixel ready
▶ Open the live marketing site
DELIVERABLE 03

An in-app dashboard that makes the value obvious

app.aurora.app/insights
Aurora in-app dashboard

The screen that drives activation and retention — readable at a glance, so a new user gets their "aha" in the first session.

  • ✓ Sleep-score hero, trends, and stage breakdown
  • ✓ Activation checklist + streaks to build the habit
  • ✓ Component system: cards, charts, empty states, dark mode
  • ✓ Upgrade prompts placed where value is felt, not forced
  • ✓ Developer-ready specs, tokens, and responsive layouts
▶ Open the live dashboard
DELIVERABLE 04

A lifecycle flow that activates and retains

The 3 emails that do most of the work — onboard the new user, save the trial, win back the lapsed. Written, designed, and ready to drop into Customer.io.

DELIVERABLE 05

An ad creative set ready to test

Multiple angles and formats so the client can run feed, story, and UGC-style ads from day one — not wait on a separate creative hire.

Meta · Feed 1:1 Aurora feed ad creative
IG · Story 9:16 Aurora story ad creative
TikTok · UGC 4:5 Aurora UGC ad creative
DELIVERABLE 06

A launch grid for the first two weeks

On-brand posts and story frames — product, proof, lifestyle, and the launch offer — so the feed looks intentional from post one.

DELIVERABLE 07

Tracking, so you actually know what worked

Launch dashboard · GA4 + Amplitude

5.2%Visitor → signup
41%Day-1 activation
22%Trial → paid
4.8%Monthly churn
sign_upGA4 · Amplitude
activatedGA4 · Amplitude
start_trialGA4 · Amplitude
subscribeGA4 · Amplitude

Numbers are illustrative — but the setup is real: every key action is wired to fire, with a UTM naming guide so the client can read which ad, email, or post actually drove the signup and the upgrade.

  • ✓ GA4 + a product-analytics tool installed and QA'd
  • ✓ Standard SaaS lifecycle events mapped end-to-end
  • ✓ UTM naming guide + event checklist handed off
  • ✓ A post-launch activation & retention review template
The package

Three ways to launch

One accountable point of contact for the whole launch — priced by how much you need.

Starter Launch
$2,500–3,500
One marketing site + a starter screen set. Get live, cleanly.
  • ✓ Strategy kickoff + launch map
  • ✓ Brand system (lite)
  • ✓ Marketing site (up to 8 sections)
  • ✓ Signup capture + GA4 + 1 analytics tool
  • ✓ 3-email onboarding sequence
  • ✓ 4 static ads + 5 social posts
Start here
MOST POPULAR
Growth Launch
$4,500–6,000
SaaS launching with paid acquisition planned.
  • ✓ Everything in Starter, plus:
  • ✓ In-app dashboard / product UI screens
  • ✓ Marketing site up to 10–12 sections
  • ✓ 5-email lifecycle (onboard + trial)
  • ✓ 8 static ads + 2 video concepts
  • ✓ 8 social posts · GA4 + product analytics
  • ✓ 2 revision rounds · 7-day support
Choose Growth
Launch System
$7,500–10,000
A full funnel + a reusable product design system.
  • ✓ Everything in Growth, plus:
  • ✓ Launch strategy doc + funnel map
  • ✓ Reusable UI component system + tokens
  • ✓ Paywall / onboarding flow design
  • ✓ 6–7 email lifecycle · 12–16 static ads
  • ✓ 4 short video ads · 10–15 social assets
  • ✓ Full analytics setup + 14-day support
Go full launch

Add-ons available: extra app screen set ($600–1,500) · extra email flow ($350–900) · extra ad pack ($400–1,000) · ongoing CRO & experimentation ($750–2,500/mo).

How it runs

From kickoff to launch in ~2 weeks

1
KickoffIntake, offer audit, asset gathering. One decision-maker.
2
StrategyOffer map, wireframes, messaging direction approved.
3
DesignMarketing site + product UI designed and reviewed.
4
AssetsEmail, ads, and social produced on the brand kit.
5
LaunchBuild, tracking QA, handoff checklist, support window.

Want this for your brand?

Tell me your product and your launch date. I'll come back with the right tier and a realistic timeline — one point of contact, the whole launch handled.

Start a project →
Or browse the full portfolio for more work.
📦 Portfolio case study — complete launch package · concept demo, placeholder data